Founded 25 years ago, Glow Europe is a market leader in the field of promotional loyalty programmes in Europe. The company has built up a wealth of knowledge about licensed product campaigns and the retail market having worked with major brands such as Gogo’s Crazy Bones, Disney and Littlest Pet Shop. Throughout the company’s history, Glow Europe has produced over 200 million collectible toys for successful loyalty programmes on behalf of retailers and major FMCG clients such as Carrefour, Unilever, Coca Cola, Nestlé, AS Watson, AHOLD and C1000.

Glow Europe is now taking the plunge to launch its own IP into the marketplace this summer and the UK will be the leading launch territory for the brand. Following the UK launch, plans are in place for Bumpeez to be rolled out throughout Europe and the rest of the world.